We decided to make our products available at farmers markets where we can help build community, support small farmers, and stay local—minimizing our carbon footprint as much as possible. Internet sales will offer only our product concentrates, not our local water. Buyers will use their own local water.
Candice Hartwell, Principal and Creator, started her own home cleaning business in 1995 and over the next decade developed contact dermatitis as a result of her exposure to myriad cleansing chemicals. In response, she created her own cleaning products that are chemical free, earth-friendly and safe for children, pets, and seniors. Her clients were thrilled too, since her products are more effective than anything else on the market.
In the summer of 2007, Candice gave a sample of her products to Dr. Diann Peart, a close friend and an ecologist by training.
Dr. Diann Peart, Principal and Visionary, is not given to house cleaning, but Candice’s products produced a cleaning frenzy that led to bringing the products to market. Diann’s goal is to design and market our products following Robert McDonough and Michael Braungart’s cradle-to-cradle imperative; that all our products have multiple uses and containers are refilled rather than recycled.
